Our Cases
Our goal was to analyze the latest trends in selling NFT collections with a strong business utility
What we did:
- Found competitors with strong offline and business utilities that had made a sold-out
- Analyzed their websites, community, target audience, offers and triggers, and marketing strategies
- Formed an overall picture of the components of success for NFT collections
- Generated a list of recommendations and a step-by-step plan with KPIs for project success
Key takeaways, attributes of successful NFT collections:
- Audiences increasingly value NFT's connection to real value, not just pictures for resale
- It is better to sell the collection in parts of 1,500-3,500 NFT, rather than all at once 10,000
- The concept and positioning of the project should be holistic and credible, based on the real needs of the target audience
- The association of a person's personality with the heroes-characters increases the interest in the collection
- The ability to integrate NFT into the real world increases the credibility of the collection
- NFT's primary buyers with real-world values are from the U.S., 70%
- The website of the collection should display: the first screen should show the essence and value of the project, others are roadmap and milestones, benefits and utilities, storitel about the idea of the project
- Art component plays an important role in the project
- To fight for the attention of the user has now become more difficult, it is necessary to use modern tools of involvement and activities
- It is better to sell the collection in parts of 1,500-3,500 NFT, rather than all at once 10,000
- The concept and positioning of the project should be holistic and credible, based on the real needs of the target audience
- The association of a person's personality with the heroes-characters increases the interest in the collection
- The ability to integrate NFT into the real world increases the credibility of the collection
- NFT's primary buyers with real-world values are from the U.S., 70%
- The website of the collection should display: the first screen should show the essence and value of the project, others are roadmap and milestones, benefits and utilities, storitel about the idea of the project
- Art component plays an important role in the project
- To fight for the attention of the user has now become more difficult, it is necessary to use modern tools of involvement and activities
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