Community building

Community for your Web3 project

For blockchain projects, the crypto community is the cornerstone, the foundation, on which the entire project is built. Here the community is important because in this area there’s much more teamwork and well-coordinated work: the more people invest in the project, the further it will go and the more successful it will become, from which all members of the community will benefit.

The blockchain community is also important because the cryptocurrency market is a new area that inspires weak trust. Yes, you can buy yogurt or another product in a store even without a manufacturer’s community, since the company is already popular on the market, but an unknown token does not inspire such confidence.

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Blockchain community building is the process of building and forming a community around a project. The concept itself is very broad, and it contains many different aspects. To better understand the term, consider the stages of community formation:

Creation of the groundwork for the community (social media pages, design, description)

01.

Formation of the main aspects of communication within the community (moderators, events, etc.)

02.

Attracting the primary community

03.

Onboarding of users (adaptation and familiarization of the community with the product/project)

04.

Engaging and warming up the audience

05.

Keeping the community within the project

06.

Scaling the community and increasing the number of active users

07.

Conversion of the audience into potential leads and buyers

08.

As for NFTs, ICOs, IDOs, and other crypto projects, the leads here will be investors and depositors, as well as buyers and holders of tokens.

But what kind of projects are needed to build a community? This includes the following areas:

NFT

01.

Play-to-Earn

02.

GameFi

03.

Tokenized projects (DAO, IDO, ICO, etc.)

04.

Now let's look at the process of community building closely: our main task is to gain trust in the project and set a certain rhythm. Yes, no one will trust the project from scratch, and here our goal is to gain this trust by creating a community. No trust? So there are no sales.

In the early stages of blockchain community building, raffles, giveaways, and airdrops work the best. If there is no good background in the project, declare yourself with some high-profile event (giving away a big prize, advertising with bloggers, attracting a wide crypto audience). Due to this, the community will form, and trust will appear: yes, by distributing prizes on time, we show that there is no deception, and users begin to trust us. Be prepared for the fact that not all of the users who enter the project will be active, and this is okay. Most of the audience will be interested and stay if the project is worthwhile and promising, and they will also start to delve deeper into the project.

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There is no definite theory or strategy behind this. Among the popular approaches are the distribution of whitelists and the opening of early sales (pre-mint through whitelists). The audience should be so warm that the tokens or NFTs are sold out before the start of the first sale, and the users themselves should be thinking about buying your product even before the start of the sale.

Create friendly atmosphere within the community

01.

Add moderators and administrators

02.

Keep community aware of your product

03.

Make community believe in your product

04.

Community engagement rules

Building a community on your own without knowledge and experience in a niche is almost impossible. The Native People Ads team will help you build a strong community and increase sales because we:

Influence marketing

Guerilla marketing

Paid social media

Collaborations

Partnerships

Contests and activities

Instagram Ads

Twitter Ads

Banner Ads

Community management

Content

Contests

Activities

Airdrops

Raffles

Storytelling

Crew3 and Galxe activities

Sale

Mint

Event management

AMA sessions

Twitter spaces

User acquisition

User engagement

User monetization

See our cases and testimonals