Mostly, crypto PR is used at the initial stage of project development. This helps to make itself known, attract investors who are looking for projects for investment, be indexed in search engines, and gather the initial audience.
Further use of crypto PR occurs after the launch of activities to attract the community, investments, and other stuff (depending on the tasks that you have set). If literally nothing happens inside the project and it is still under development, then after the first launch of a PR campaign, we recommend you do your blog independently and conduct other activities by yourself, since this does not require additional costs.
After that, a PR campaign is launched when any activity starts (for example, a token sale or an NFT release). PR, in this case, develops due to: