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Crypto community building: strategy and tips

Many have already heard about the crypto community and that it’s the most important part of blockchain projects. The question arises: what is it, and what is the value of the community? Answering all those questions step by step.

A community is a group of people who are bounded by the same interests. In other words, these are people who are interested in the same blockchain project.

For blockchain projects, the crypto community is the cornerstone, the foundation, on which the entire project is built. Here the community is important because in this area there’s much more teamwork and well-coordinated work: the more people invest in the project, the further it will go and the more successful it will become, from which all members of the community will benefit.

The blockchain community is also important because the cryptocurrency market is a new area that inspires weak trust. Yes, you can buy yogurt or another product in a store even without a manufacturer’s community, since the company is already popular on the market, but an unknown token does not inspire such confidence.

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Blockchain community building is the process of building and forming a community around a project. The concept itself is very broad, and it contains many different aspects. To better understand the term, consider the stages of community formation:

As for NFTs, ICOs, IDOs, and other crypto projects, the leads here will be investors and depositors, as well as buyers and holders of tokens.

Now let's look at the process of community building closely: our main task is to gain trust in the project and set a certain rhythm. Yes, no one will trust the project from scratch, and here our goal is to gain this trust by creating a community. No trust? So there are no sales.

What kind of projects are needed to build a community?

NFT

01.

Play-to-Earn

02.

GameFi

03.

Tokenized projects (DAO, IDO, ICO, etc.)

04.

Blockchain solutions, Layer 2 projects, exchanges, and other projects are based on a different development principle, namely targeting, advertising, speeches, performances, partnerships with other exchanges, and so on, and for them, the community is a secondary thing. For the projects listed above, the blockchain community is vital: without it, huge sales (the community gives a high conversion), great success, and worldwide recognition should not be expected.

The most famous cryptocurrencies, namely the pioneers — Bitcoin and Ethereum — have become popular precisely due to their strong crypto communities. The projects did not use any other promotion, and therefore their stunning success was the result of the correct community building around them. Again, for some projects, the aspect of building a community is not important because they have huge partners and a strong background, which will automatically form the primary community. Analyze your project: do you have a strong enough background, thanks to which people will come to the project on their own?

Before you start building a community, take care of the idea behind the project. The rule sounds like this: first the backend (history, idea, utility, and so on), and only then the frontend (community). Here are the steps for community building:

In the early stages of blockchain community building, raffles, giveaways, and airdrops work the best. If there is no good background in the project, declare yourself with some high-profile event (giving away a big prize, advertising with bloggers, attracting a wide crypto audience). Due to this, the community will form, and trust will appear: yes, by distributing prizes on time, we show that there is no deception, and users begin to trust us. Be prepared for the fact that not all of the users who enter the project will be active, and this is okay. Most of the audience will be interested and stay if the project is worthwhile and promising, and they will also start to delve deeper into the project.

After attracting the audience, it’s important not to bring down the tempo or reduce activity (especially after a grand start). Next is to start low-level partnerships with other projects (exchange of likes and reposts, mutual PR). This is how we will find and reach an audience that is interested in NFTs and cryptocurrencies. The next step is to manage the dynamics of the community with the help of engaging storytelling, local events, and newsbreaks.

In order not to lose the audience after attracting it, try to keep the attention of users. One of the methods is to assign the audience the title of primary and issue roles: for example, give away whitelists to the first thousand users (OGs, or early investors). With such distributions, you will keep the attention of the crypto community, as well as increase and adapt it.

Friendly atmosphere within the community

01.

Presence of moderators and administrators

02.

Timely and prompt responses to questions and warnings

03.

Coordinated work of moderators and managers with the audience.

04.

What kind of projects are needed to build a community?

One missed moment, an unanswered message, or an argument within a chat can ruin everything. The last step is to scale the crypto community and connect other traffic sources. Then we just increase the audience and follow everything that happens. Over time, experienced users will be able to answer other people's questions instead of moderators, and the community as a separate organism will live and flourish before your eyes.

There is no definite theory or strategy behind this. Among the popular approaches are the distribution of whitelists and the opening of early sales (pre-mint through whitelists). The audience should be so warm that the tokens or NFTs are sold out before the start of the first sale, and the users themselves should be thinking about buying your product even before the start of the sale.

Among them are:

The main thing you will get is successful sales of tokens, NFT collections, and other products. In addition, a result is a large number of subscribers and active people, which increases the hype and activates word-of-mouth around your project.

Building a community on your own without knowledge and experience in a niche is almost impossible. The Native People Ads team will help you build a strong community and increase sales because we:

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